HK is a reputed restaurant in Vijayawada. They have been looking for Digital Marketing for quite a while and especially post covid, they are looking for a solution to promote their restaurant online in possible ways to -> Get more exposure to their offers, Bring More customers into the restaurant.
Social Media Marketing
Organic SMM, Theme based posts strategy
Key Problems Identified
- Irregular Posting Schedule.
- No engageable content (Only Offers are being promoted)
- Low Follower Count.
- No dedicated reach unless they boosted their post.
We at RE have come up with a multi phase solution which could help in addressing the current situation. While the options were categorized between Organic & Paid Marketing, we opted for a Hybrid Approach.
- Created a Consistent Posting schedule with different media formats. (Used move video style posts than regular Images)
- Created Posts following a specific & current topic/news. (Used IPL Theme & specific to their current promotional offers)
- Multi channel approach to reach more customers (Used Facebook, Instagram & Whatsapp)
- Optimized FB page with proper SEO in Description, Posts, About Us, etc.,
- Setup Automated Messenger Bot (to answer common questions when people visit FB pages)
- Overhauled Insta profile with proper Description, Highlights with Customer Appreciations/mentions, Online Menu, etc.,
- Identified applicable hashtags and used posting with the same.
- Instagram Influencer marketing along with collaboration giveaway.
- Used Manual Posting instead of a scheduler to avoid any algorithm issues by specific platforms.
With a combination of above setup, customer has achieved a significant,,
- Increased reach within existing followers with only Organic Posting
- Increased Followers to their page/business on Insta.
- Rise in Brand awareness among the people in Vijayawada.
- Growth in the reach to new customers in both Instagram and Facebook.
- Increase in followers range by 106% with implementation of above mentioned strategies along with Influencer Marketing